Small Business Saturday takes place this year on November 29. Last year, author Sherman Alexie had the idea for Indies First, to give indie bookstores some extra love by having writers volunteer to be guest booksellers (or give readings/signings) on Small Business Saturday.
And that begat Upstream this fall, the idea of Daniel Handler/Lemony Snicket (for today's purposes, let us ignore his remarks at the National Book Awards last week). Upstream's simple goal is get authors to sign books for their local and/or favorite indies. A list of participating authors is here.