info 04.11.14

P.S.

P.S. Several readers asked to know how many email subscribers we have, to get an idea of how much we'd need from each person to stay in the black. The answer is 23,562 subscribers as of yesterday. So if everyone contributed two or three dollars per year, that would be that. 100% voluntary participation, alas, is a metaphysical impossibility. Last year, participation was under 15%.





This isn't an easy one for me to write.

Last year we moved MUG from an ad-based site to one that is fully reader-supported. We've made appeals for support of MUG over the last year and many of you have responded generously.

You may have read that Daily Candy closed down last month even with some pretty deep pockets behind it. MUG was never in their financial league—we've always been a small site, operated by me, with generous collaborators like Joe Holmes of joe's nyc, Chris Willets of the skint and Jason Polan of Every Person in New York who syndicate on MUG for the dubious glory, rather than cold, hard cash.

In spite of our collaborators' generosity and yours, MUG needs cold, hard cash to continue. As you may know, we accept no freebies or comps or tickets or meals or samples or anything, which means we pay for everything to do our research. Tech costs are high because MUG is a daily email first, website second, and that demands a top-notch hosting service, which we have in Rackspace. (We've tried less expensive companies and the results are invariably unacceptable).

We've considered various options to fund MUG, including a mix of advertising and contributions or charging a yearly fee for the newsletter. We still think the voluntary, pay-what-you-like model suits MUG's temperament best. One thing we realized we could improve from our end is to make the fundraising more transparent. So that's what today is about.

We love creating MUG. We want to keep it going, but it only makes sense if you want to keep it going, too. So for this "it-would-be-a-shame-if-anything-happened-to-MUG" extortion to work, this is what we need to raise in 2014: a total of $50,000 ($12,500 per quarter).

From January through March, we received $9,961 and we're off to a slow start in this new quarter but I hope today you'll help change that by making your annual contribution to MUG.

We'll post the results weekly on our blog so you can find out any time how we're doing. If there is more in the till than $12,500 in a quarter, that will allow MUG to innovate, update and add new features. A contribution of any size makes a big difference.

Here's to another year of MUG!

Sincerely,
Charlie Suisman



P.S. If you want to contact me directly about this (or any other aspect of MUG), email me here.







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