services 06.19.12

Every Person in New York

There are many unanswerable questions.

Why is Park Avenue Liquors on Madison?

Why does West 4th Street intersect with West 12th?

Can you recommend a good dry cleaner?

For that last one, though, there's a new-media solution to an old-world trade. Brinkmat brings web tools to your laundry, allowing you to search through dozens (so far) of dry cleaners for price, ratings, pick up and delivery times, and whether they use eco-friendly products. You can order and pay online, too.

Since they only include laundromats and dry cleaners with pick up and delivery, you can choose one with better ratings than the one that happens to be closest to your building.

You can save a fair amount of money, too. Few shops do all the work on the premises—they send it out to wholesale cleaners. The work is likely to be the same whether your local cleaner is located on a piece of fancy avenue, or off the beaten path. But the price you pay won't be the same—you're sure to pay more in the high-rent district.

Brinkmat doesn't charge for their service—it's the cleaners who pay to use the site. Whether Brinkmat can scale up sufficiently to make the service truly useful is, for the moment, another unanswerable question.

But here's a question we can answer. Does anyone like schlepping a bulky laundry bag to a cleaner on the way to work?


Jason Polan started Every Person in New York in March of 2008. He plans on working on the project until it is finished. Look for Every Person in New York on Tuesdays in MUG and daily at Jason's site.

Central Park South (from 2010)

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