shopping 07.15.03

British Shirts

We're not talking buttoned-up Jermyn Street button-downs here. Ted Baker and Ben Sherman have cornered the market on unstuffed shirts.

Ted Baker
The company started in 1988 with one store in Glasgow selling shirts. What most people don't know is that there is no Ted Baker, except as the alter ego of the company's founder Ray Kelvin. Kelvin is famously low profile, allowing Ted Baker to be the paragon of cool. The company now makes a full range of clothing for men, women, and kids as well as bedding, watches, and fragrances. But we always return for the shirts — and while we generally prefer cotton, their rayon/poly shirts are gorgeously soft. The store is at 107 Grand [Mercer] 212.343.8989, and there's a storewide sale on now. More info:

Ben Sherman
"He remained a party animal until the day he died in 1987," says the company website of founder Ben Sherman, which tells you something about where their corporate thinking currently lies. Like Ted Baker, Sherman started by making shirts, in his case in Brighton, opening his store 40 years ago. Sherman and his shirts quickly became a symbol of 60s mod Carnaby Street. Lately, the shirts have had a hipster renaissance. Sign up at their website,, to get word of their sample sales at the Times Square showroom. Otherwise, Bloomies has a good selection.

Everything in the city is currently on sale — you can hardly find a store without a sale sign in the window. In addition:

Diesel, 261 W. 36th [7th/8th] 2nd Fl. 212.947.8748, is having a sample sale, now through July 25th. M, W, F 10-6, Tu and Th 10-7, Sa 10-4. Clothing and accessories for men and women. Jeans were $158, now $60.

We wrote about Ali Blake Bags back in April. Now through July 20th, 15% off all online merchandise. Go to

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