shopping 04.28.15

Maryam Nassir Zadeh
Every Person in New York

Yesterday we gave you 43 reasons to support MUG. Today we feature a mom and pop store, the kind of store that we think helps give NYC its unique character. The kind of store we're losing too many of and on which savenyc is focusing attention. Since MUG launched in 1992, we've always given priority to the handmade, the specialists, the one-offs, the stores with distinctive character. So, today we give you one more reason to support MUG: our longstanding championing of indie shops, with today's hat-tip to Maryam Nassir Zadeh. We've raised $14,920 to date (out of $50,000 needed) and hope you will support MUG going forward.

Peering in through the glass storefront of Maryam Nassir Zadeh, 123 Norfolk [Rivington/ Delancey] 212.673.6405, you might think the store was closed for renovations.

There are only a few items, draped here and there, or hanging quietly on the kind of rack they use to ferry clothes along the streets of the Garment Center. Where is all the, you know, stuff?

Give in to the aesthetic and you will see all you need to see. It's a gorgeous store, the clothing that is there is carefully selected, forward but wearable, tended by a warm and helpful staff.

Opened in 2008 by Ms. Nassir Zadeh and her partner (and husband), Uday Kak, the minimalist store has white brick walls surrounding clothing and jewelry displayed on racks and benches, sometimes on the cement floor or on a shabby-chic table. You probably won't know all the designers behind the clothing and accessories but MNZ's many fans come here for the style, not the label.

There may be Lauren Manoogian coats, dresses and vests in warm, neutral tones or your eye may go to distinctive Christophe Lemaire creations (M. Lemaire is also the women's designer of Hermès). There are Rochas bags, playful looks from Isabel Marant, and designs from Ms. Nassir Zadeh herself. Jewelry and baubles are here and there. Everywhere: chic.

Jason Polan started Every Person in New York in March of 2008. He plans on working on the project until it is finished. Look for Every Person in New York on Tuesdays in MUG and daily at Jason's site.

American Museum of Natural History (from 2013)

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